At the 5th stage of the Tour de Suisse fans worldwide were able to track stage winner Marcus Burhgardt from Germany live. The 26-year-old from BMC Racing Team was equipped with the system of the Swiss company athlosoft. His data,  cadence, gear, speed, heart rate, altitude and calorie consumption, were available real-time on www.athlosoft.com/tds in a Google Earth animation. In addition, the data was also prepared and used for live transmission to Swiss television.

Burghardts teammate George Hincapie (USA) and Fabian Cancellara (Switzerland) from the Saxo Bank Team, were also equipped with athlosoft. They had the wattage of their PowerMeter cranks transmitted via internet and television in addition to the regular data. „This is a really good thing for my fans. I cycle the Tour de Suisse here and all my fans in the USA can track me live thanks to athlosoft“, explains the 36-year-old Hincapie.

Under the direction of Hans Limacher and Thomas Glättli, athlosoft has developed a software which transforms a Smartphone into an exercise machine for athletes. “Live tracking & real time telemetry” are only two components which athlosoft offers pros, but also sport amateurs in cycling and triathlon. The athletes, but also their friends and trainers, can follow and analyze every training session and competition on-line at anytime.

athlosoft was already granted the award „Microsoft.NET Swiss innovation Award in 2010 – Startup of the Year“ this year. The strategical management and marketing from athlosoft are in the hands of the German agency Thorsten Frahm Sporting.

This entry was posted on Friday, June 18th, 2010 at 11:38 and is filed under athlosoft News, athlosoft Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.